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Crafting a Buzz-worthy Brand Story that Sets You Apart: Tech on Tap ft. Mellissa Tong
Crafting a Buzz-worthy Brand Story that Sets You Apart: Tech on Tap ft. Mellissa Tong

Wed, Feb 25

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Paperback Brewing Co. Glendale

Crafting a Buzz-worthy Brand Story that Sets You Apart: Tech on Tap ft. Mellissa Tong

​​It used to take 7 touches to close a sale. Post-pandemic, that number has gone up to 16. How can your team find different ways to engage in effective sales conversations to win more customers? StorySelling.

TIME & LOCATION

Feb 25, 2026, 5:30 PM – 7:30 PM

Paperback Brewing Co. Glendale, 422 Magnolia Ave, Glendale, CA 91204, USA

ABOUT

​What is that, you may ask? Storyselling is selling your products/services/ideas through storytelling to inspire action - whether that is to increase market share, build awareness, or drive sales. People remember 22 times better if your message comes through in a story vs. just facts.

​There is no faster way to inspire action than storyselling.

​Mellissa Tong of Duck Punk Productions will help us learn to:


​• Identify what sets you apart from your competitors

• Craft an authentic brand story to connect with your customers

• Apply StorySelling to your sales strategy to close more sales


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