

Wed, Feb 25
|Paperback Brewing Co. Glendale
Crafting a Buzz-worthy Brand Story that Sets You Apart: Tech on Tap ft. Mellissa Tong
It used to take 7 touches to close a sale. Post-pandemic, that number has gone up to 16. How can your team find different ways to engage in effective sales conversations to win more customers? StorySelling.
TIME & LOCATION
Feb 25, 2026, 5:30 PM – 7:30 PM
Paperback Brewing Co. Glendale, 422 Magnolia Ave, Glendale, CA 91204, USA
ABOUT
What is that, you may ask? Storyselling is selling your products/services/ideas through storytelling to inspire action - whether that is to increase market share, build awareness, or drive sales. People remember 22 times better if your message comes through in a story vs. just facts.
There is no faster way to inspire action than storyselling.
Mellissa Tong of Duck Punk Productions will help us learn to:
• Identify what sets you apart from your competitors
• Craft an authentic brand story to connect with your customers
• Apply StorySelling to your sales strategy to close more sales
